A few weeks ago, I wrote about using strategy to hire the right person  for your company.

In it, I mentioned the need to communicate what your business is up to so you can find someone who is ready to change the world with you.

Some of you asked for tips on how to do that…

Well – ask and ye shall receive!

Before I get to the 4 questions…I need to say something (yes, I know I say this lot).

Entrepreneurship is a journey in personal development.

It’s never just about the services and products you offer or about making sales.

Yes, those are important…

But the reason you picked the business you’re in is about a hell of a lot more than that.

And a deep part of that is personal growth.

You need to know who you are and who you want to be, to communicate authentically.

So, get your pen and paper (or the electronic version of that if you prefer) and let’s get started.

There are 4 questions you need to ask yourself:

1. Who am I and who do I want to be?
2. What impact do I have now and what do I want to have?
3. What experience do I provide my customers/clients when they interact with me/my business?
4. Why are those things (answers to 1-3) important to me?

It’s important you really think through these and answer for your authentic self.

Not anyone else.

Notice it doesn’t say, “Who does the world want me to be?”

Or, “Why do other people care about that?”

Nuh uh, sister.

This is about YOU.

Forget everyone else for a minute.

Why the hell are you doing this?

If you don’t know (or if you are a slave to the expectations of others) you will never be as successful as you could be.

And, if you can’t communicate it to someone else you will attract the wrong people.

And that creates a whole spiral of bad in your business.

You will pile on more and more junk that is out of alignment with your true passion and values…

And that can be smothering.

Instead…

When you answer those questions authentically for YOU,

You can articulate your message clearly to others.

People who value those same things both hire you and come to work for you.

Which attracts more people who value the same things as you do.

And you get (really awesome) shit done.

Doesn’t that sound better?

BONUS TIP: Not everyone is looking to change the world. Some people just want a job. And that is totally fine. But, if you want to change the world, you can’t do it with employees who are just in it for a paycheck. If you are up to something bigger (and I’m guessing you are if you are reading my blog) make sure the people you hire are committed to that big vision. Then, you can change the world together.

Until then…stay passionate!