Insights from Dana
8 Tips For Hiring A Coach

Do you have a coach yet?

If you don’t…why the hell not?

Coaches are a necessary investment in yourself and your business.

But you have to find the right fit for you.

And I mean on all levels…personality, investment, focus…everything matters here.

All these factors can make it intimidating to pick a coach.

Perhaps you haven’t known where to start, and fear of making the wrong choice has left you paralyzed.

Remember that no choice is, in fact, a choice.

And, in my opinion, it is the wrong one.

So, I decided to outline eight tips for hiring a coach!

  • Access – business and life happen, and not just on a predetermined schedule. A great coach will make time for you and allow access when YOU need it – not just when it’s scheduled.
  • Proven Results – when picking a coach, it’s important to know their past results so you know what they might do for you. Don’t simply take their word for it. Ask previous clients and check references. Note: find more than the references they provide…most people only provide references who will rave about them, but that isn’t always a true picture of that person as a coach. You want to know as much as you can.
  • Experience – you wouldn’t take love advice from a relationship train wreck. In the same vein, if you’re looking for a business coach, you want someone who has been successful in business. They don’t necessarily need to be in the same industry as you because business challenges are similar from one industry to the next. Truthfully, in some cases, an outside view allows for some very successful out-of-the-box thinking.
  • Badass, Direct Communication, Says It Like It Is – you are hiring someone to help you break through your own limitations and blind spots. Coddling doesn’t make that happen. Want results? You need a coach who will give you the hard truth.
  • Heart – direct doesn’t mean they lack compassion and understanding. You want your coach to be coming from a place of love (it makes those hard truths easier to stomach). You need to be able to hear them and not just react to what they are saying.
  • Inspired By You – you have to know they are inspired by your vision. You need to know your coach not only believes your targets are possible, but that you can make them happen…and that they can get behind them.
  • Trust And Respect – you don’t have to like them enough to be friends, but trust and respect are essential. (Although, if you work deeply over a long period of time, it is likely you will become friends.) You must respect them and their knowledge so you are willing to try whatever they say. You are going to pay them a lot of money to get out of your rut. Don’t waste your money if you aren’t going to try their suggestions.
  • Investment – coaching is often a larger investment than you expected. And that is a good thing. This may seem complicated, but hear me out. We use money as transactional energy. Meaning, we assign value to the amount we pay. If you are working toward big changes and transformation, the path is about more than the actions you try. It’s about being a better version of yourself. And the quickest way to force yourself to show up differently is to invest enough to make you uncomfortable. That forces you to work your ass off to justify the expense. It’s amazing what happens during the course of a long term (6 months or more) program. Those payments that were so hard to make at first, that made you sweat and increased your heart rate, not only become easier… you start to look forward to paying them. Trust me. It happens to everyone I have ever worked with.

I hope you are ready to hire a coach and invest in yourself in 2017.

Already have a coach and aren’t getting results? It’s probably time for a new one.

If you haven’t had one in a while – try it out again.

When you follow these tips and find the right fit for you, it is so worth it.

Stay connected!


dana corey signature

Like it? Share it!


Are You an Overloaded CEO?

Which of the 5 Swamped Business Owner Syndromes is keeping you overly busy, stressed, and exhausted?

Take this personalized assessment to find your strategic next steps.