Insights from Dana
Four Reasons to Let Your Clients Speak for Themselves

What your clients have to say about your work carries weight – but many business owners are uncomfortable asking for a testimonial.

If you aren’t updating your website or planning a launch, it’s easy to skip the discomfort and tell yourself that you’ll check in down the road, but there are a few problems with this approach:

Punting undesirable tasks down the road doesn’t make them easier or more appealing. 

The best time to ask your clients for feedback is when their experience of your project or product is fresh in their minds.

You’re missing out on critical, in-the-moment data that could help elevate the client experience and nurture your ongoing relationship with your clients.

Collecting client testimonials is a powerful tool that can help you grow your business. 

Here are four reasons why collecting client feedback should be a primary step in your client off-boarding process.

#1. Close the Gap

You pride yourself on delivering excellence. If there’s any confusion or missed expectations at the end of an engagement, you want to know about it. Following up before you close that file can illuminate missing steps in your process, give you a chance to clarify any miscommunication, and ensure that you have a chance to correct any outstanding issues before you part ways. 

While your clients likely had the opportunity to express concerns before you got to the end of things, people don’t always speak up when you expect them to. This is one reason why asking your clients about their experience is an essential step to completing a sale or a project.

#2. Put Progress in Perspective

You created results for your clients. Asking for feedback gives your clients a chance to reflect and recognize the value of the work you’ve done. It creates an opportunity for them to claim that value from their personal perspective in their own words. 

This simple step magnifies the impact you’ve had on their life or business. Maybe you solved a problem they didn’t know they had or empowered them to unlock unexpected opportunities. Following up on their experience puts the progress you’ve made into perspective and brings those results home to your clients.   

#3. Prove Your Worth

A strong testimonial can overcome objections and close sales, which is why you almost always get an email asking for a product review after completing an online purchase.  Those reviews create social proof, acting as testimony that you and your company can be trusted to deliver on the promises you make. 

Collecting client feedback at the end of every engagement establishes a track record of proven results and builds a data bank of supporting evidence to back up the magic you bring to the table.   

#4. Document Your Success

Your clients aren’t the only ones who need proof of your success. Client testimonials and feedback are a powerful way to record your business journey, highlighting the progress you’ve made and the impact you’re making. When sales get slow, or growth gets uncomfortable, past reviews are a potent reminder of what you are capable of achieving.  

Gather your testimonials in a notebook or a digital document and revisit them when you need a word of encouragement. Make a practice of documenting client feedback to celebrate the lessons you’ve learned and all the wins along the way. 

The Tool You Need to Grow Your Business

Wherever you are in building your business – and wherever you want to grow next – consistently collecting feedback from your clients will empower you to:

  • Nurture ongoing relationships with your existing clients
  • Elevate your internal processes
  • Clarify communication + expectations
  • Build trust and rapport with potential clients
  • Provide valuable insight and inspiration whenever you need them
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