Insights from Dana
Revenue on Repeat: The ROI of Intentional Client Care

Is your revenue growth strategy missing this? Why client care is an essential ingredient for profitable long-term growth.


How do you keep clients coming back for more?

When it comes to revenue growth, client retention is often overlooked in favor of shiny, new lead generation strategies.

For good reason. 

Client acquisition is an essential strategy for any company that wants to stay in business. It also costs more time, money, and way more effort than client retention.

Costs that established business owners can avoid by investing in client care.

Because your customers have never had more options than they do today, but they chose to work with your company. 

Your clients already chose you.

You don’t need to sell them on the value of your work. 

You just need to keep them coming back for more.


Simple Steps to Creating a Signature Customer Experience

If you’re creative, you can cultivate an experience that makes deep impressions easily and immediately. Starting right now.

No matter what product or service you sell, you can take extra steps that feel small to you, but have a powerful impact on your clients.

For one of my Catapult clients who owns a café, that meant training their team to greet every customer as they walk in the door. 

It meant taking the time to have short, but authentic conversations to actually get to know a bit about their customers and their lives. 

These simple standards created a warm, welcoming experience while still meeting the needs of folks who just wanted to pop in and out.

Because my client didn’t do anything complicated or flashy. They simply took small steps to make the existing ordering process feel more personal. They infused the conversations they were already having with more care and intention. 

They noticed a difference almost immediately. People rave about the “great hospitality” in their reviews, and they return again and again, because they feel “at home” and taken care of at “their” little local café.

Those small, but strategic steps created a signature experience that keeps people coming back for more. 

When you nurture that kind of human connection, people will drive across the city to get to your store or seek out your service. They’ll subscribe, pre-order, put their names on your waitlist, and tell their friends to do it, too.

Why Building Relationships Builds Revenue

Because in a world where being a customer often makes people feel like a number, the personal approach leaves a lasting impression that sets you apart and keeps your clients coming back for more.

In the end, that little café tripled their five-star reviews–and their regular clientele–simply by making the effort to ensure folks who come into their café feel like guests instead of customers.

Because when you make your clients feel seen, heard, and valued, they won’t think twice about sending their people your way. 

Because they trust you.

Referrals are how an intentional, elevated client retention strategy organically fuels client acquisition. That’s why it’s the most profitable revenue growth strategy for founders and entrepreneurs leading established businesses.



The ROI of Intentional Client Care

Want to make an impression that leaves your customers scrolling past the competition?

Invest some time and intentional care in your client retention strategy. Brainstorm small steps to create a more meaningful experience for your customers.

Because it’s all about the client experience and the connection you create.

That’s how you keep clients coming back for more.

That’s what makes them bypass your competition to get to you.

That’s how you create consistent revenue growth and the reputation that sustains it.  

Are you a growth minded business leader?

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