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Alright, it is time to go to your networking event. You are all psyched up – cards in hand – ready to make some connections. You have been attending this event for a couple of months now, so you already know a few people in the room. Let’s say there are 50 people at...
Hooray! We have completed the series on what people will spend money on (cue impromptu dance party). Now that you have figured out your offering and know you are selling something people are willing to pay for... what’s next? As much as I would love to tell you that...
One of the biggest mistakes a business owner can make is not knowing who their clients are – or choosing a niche that isn’t actually needed. Think about all those late night infomercials for ridiculous products no one needs… (I mean, really, how many people need a $50...
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