Your business is growing, and so is your To Do List, but you feel like you have nothing to show for it.

You can’t help but feel like you’re wasting precious time, energy, and resources on the wrong things–and it’s limiting your success, stealing your time, and undermining your company’s profitability.

Getting through these growing pains and back to your zone of genius requires clarity. The problem is that when it comes to refining your vision, the first question most business owners ask themselves is, “Who do I like to serve?”

There’s nothing wrong with this line of inquiry. Your ideal client avatar is a powerful tool. The thing is that when it comes to identifying what you need to make your business a sustainable success, it’s the wrong question to ask.

Get Results Oriented Instead

The question you need to ask yourself is – “How do I create the best results?”

This is what you really need to tap into.

When I’m working with my Catapult clients, I help them create more clarity around their next steps to a more prosperous, more sustainable business by dialing into the results they deliver.

Instead of focusing on who you serve, get granular about how you deliver your best work.

Grab a notebook and your favorite pen, your tablet, or record an audio note on your smartphone if that’s what works for you. Let’s dive in here.

⇒ What gotta-have outcomes do you deliver for your clients time and time again?

⇒ How do you measure success? What metrics are you tracking? Turnover? Sales? Revenue? Social media followers?

⇒ What does your ideal project timeline look like? Is there a sweet spot that feels just right?

⇒ What do you need from your clients to deliver the superlative work you’re known for?

⇒ What do your clients need to know before working with you?

If I caught you mid-scroll and you aren’t quite in the business frame of mind, feel free to get started with a few jot notes and come back later. This isn’t a timed exercise. Take a few days to percolate on these questions. The deeper you dive into the details, the more clarity you’ll unlock.

Why It Works

Instead of simply painting a picture of an ideal client, you paint a picture of your most successful business.

When you get crystal clear on what you do best and how you do it, you dial a little further into your secret sauce.

You align your focus with delivering the greatest ROI for your clients and your business.

You identify opportunities for growth and expansion, and you get more strategic about how and where you spend your time and resources.

You can have a successful, sustainable business that makes more than just enough without devoting all your time and energy to keeping it afloat.

Work with me one-on-one, and we’ll dive deep into your numbers, processes, and pipeline to strategically identify your business needs. We’ll start where we’ll get the most ROI and work together for nine months to align your vision, your operations, and your books with massive growth.  

Make more money – not just revenue, actual profits – AND have the time to enjoy it. Send me a DM and tell me about the results you love to deliver for your clients. Let’s chat about life and business and find out if we would make a good team.