{"id":226391,"date":"2023-11-02T21:34:28","date_gmt":"2023-11-02T21:34:28","guid":{"rendered":"https:\/\/danacorey.com\/?p=226391"},"modified":"2023-11-02T21:34:28","modified_gmt":"2023-11-02T21:34:28","slug":"unconventional-thinking","status":"publish","type":"post","link":"https:\/\/danacorey.com\/unconventional-thinking\/","title":{"rendered":"Unconventional Thinking: The Brain Science Behind Business Breakthroughs"},"content":{"rendered":"

\"\"Photo by <\/span><\/a>Israel Pina<\/a><\/p>\n

I don\u2019t know about you, but sometimes I like to let my mind wander down unexpected pathways.<\/span><\/p>\n

Let\u2019s see if this rings a bell:<\/span><\/p>\n

After your typical morning routine – and grabbing a fresh cup of coffee, of course – you sit down at your desk, ready to tackle the day.<\/span><\/p>\n

You click to open your inbox, but it takes a little longer to load than usual, so you wonder why they call it \u201cOutlook\u201d anyway\u2026<\/span><\/p>\n

…Is it because you\u2019re looking out into the internet to get your email, or simply a metaphor about my outlook on life?<\/span><\/i><\/p>\n

…What is my outlook on life anyway?\u00a0<\/span><\/i><\/p>\n

…\u2026 is it supposed to rain today? I don\u2019t want to take the dog for a walk in the rain. I\u2019ll have to give him a bath after to get him clean, and then clean the bathroom because I bathed the dog…<\/span><\/i><\/p>\n

…Do we still have dog shampoo or should I pick some up on my way home?<\/span><\/i><\/p>\n

At this point, you zone back in and realize that your inbox has been patiently waiting while you wandered off into your own thoughts.\u00a0<\/span><\/p>\n

You may even berate yourself for wasting precious time \u2013 but was it really a waste?<\/span><\/p>\n

 <\/p>\n

Why Daydreaming Leads to Business Breakthroughs<\/b><\/span><\/h2>\n

A lot of folks discount daydreaming, but it is actually a highly effective personal practice. Truly out-of-the-box solutions to tough problems are found by wandering off the beaten path, and daydreaming is one of the most meandering, creative experiences humans have.<\/span><\/p>\n

Have you ever had a brilliant business breakthrough while belting out your favorite song in the shower?<\/span><\/i><\/p>\n

Had a lightning flash \u201cAHA!\u201d moment about your latest passion project while you were zoned out washing the dishes?<\/span><\/i><\/p>\n

Or practically felt the pieces \u201cclick\u201d on a workflow issue you’ve been troubleshooting for weeks – while you\u2019re out walking the dog in your sweatpants before bed?<\/span><\/i><\/p>\n

There\u2019s a reason these lightbulb moments happen when you take a break and stop trying to create a solution or \u201cmake it happen.\u201d<\/b> Because when you take a break, so does the part of your brain that\u2019s been striving to do whatever it is you\u2019ve set out to achieve, and a different part of your brain takes over.<\/span><\/p>\n

 <\/p>\n

Behind the Scenes of Your Brilliant Mind<\/b><\/span><\/h2>\n

When you\u2019re working on solving a problem, completing that project, or any other specific undertaking, your \u201ctask-positive network,\u201d or TPN, keeps you focused on the job at hand.\u00a0<\/span><\/p>\n

When you take a break, your brain stops running your TPN and switches to your \u201cdefault mode network,\u201d or DMN, which is active when you\u2019re resting or daydreaming.\u00a0<\/span><\/p>\n

Your DMN also plays an important role in episodic memory, or long-term memory and the context of recollected experiences. This is where things get even more interesting. Your DMN can access memories and details that your task-focused brain can\u2019t.\u00a0<\/span><\/p>\n

When you take a break, you change gears and open a mental doorway to information, ideas, and perspectives that aren\u2019t available when your TPN is engaged. <\/b>Even though you aren\u2019t consciously working on that particular problem or task or idea, your DMN is drawing connections and innovating possibilities.\u00a0<\/span><\/p>\n

In a world that is constantly connected and moving at a rapid-fire pace, daydreaming is often associated with laziness or a lack of motivation, but science and personal experience have proven that my wandering mind allows me to think about things a little differently. <\/span><\/p>\n

 <\/p>\n

What Comes Next? Let Your Brain Set Your Business Apart.<\/b><\/span><\/h2>\n

A while back, I found myself pursuing another wandering thought:<\/span><\/p>\n

Being someone that people know, like and trust isn\u2019t enough anymore.<\/b> I mean, if people only do business with those they know, like and trust, and we all are trying to be someone who fits those qualities, how do you distinguish yourself and make your company stand out?<\/span><\/p>\n

Revolutionary ideas are often simple ones \u2013 but that doesn\u2019t mean they can\u2019t change lives. The problem is,<\/span> once a revolutionary idea becomes mainstream it stops having the impact it once had.<\/b><\/p>\n

When the \u201cknow, like, trust\u201d philosophy became mainstream, it set a new bar.\u00a0<\/span><\/p>\n

Now, those things are expected \u2013 and you don\u2019t get credit for meeting the minimum expectation. Think about staying at a hotel. What is the number one thing you expect? A clean room. Do you celebrate when the room you walk into at a hotel is clean? No.\u00a0<\/span><\/p>\n

But, would you complain if it wasn\u2019t?<\/span><\/i><\/p>\n

So, how will you come up with the next \u201cknow, like, trust\u201d level breakthrough for your own business?<\/span><\/p>\n

I suggest giving your mind freedom to wander.<\/span><\/p>\n

Get out of your ordinary space and routines – mental and physical – and try doing things a little differently. <\/span><\/p>\n

 <\/p>\n

Immerse Yourself in Another World…<\/b><\/span><\/h2>\n

\u2026and discover a new way of seeing your own.<\/span><\/p>\n

Meet me in Oaxaca for an intimate destination retreat created exclusively to challenge and inspire ambitious, high-performing business owners.<\/span><\/p>\n

This experiential retreat pairs awe-inspiring explorations of <\/span>ancient history and architecture<\/b> with <\/span>executive-level group coaching<\/b>, <\/span>curated culinary adventures<\/b>, and <\/span>one-of-a-kind artisan-led workshops<\/b>. Plus, the <\/span>expert strategic guidance<\/b> and <\/span>community support<\/b> you need to imagine a new chapter in your business and bring your vision to life.<\/span><\/p>\n

Picture this:<\/span><\/p>\n