Insights from Dana
Growing Beyond Expectations: A Less Than Traditional Approach to Business Expansion

Scaling is not the One, True, Proven path to building a successful business.

There. I said it.

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗮𝘀 𝗶𝗳 𝗶𝘁’𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗮𝗻𝘀𝘄𝗲𝗿 𝘁𝗼 𝗵𝗮𝘃𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁, 𝗮𝗻𝗱 𝗳𝗿𝗮𝗻𝗸𝗹𝘆, 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗹𝗼𝗮𝗱 𝗼𝗳 𝗕𝗦.

Because scaling is just one way of growing your company, which means it’s only one way of many to build an abundantly profitable business that supports your vision and your life while making you lots of money. 

It’s just as valid to have an incredibly profitable one-person shop with a team of independent contractors doing the work that doesn’t light you up or fall into your zone of genius.

If that’s what you want, it sure as hell sounds like claiming your own definition of success to me.

Whether that looks like expanding to multiple locations, employing tens, hundreds, or thousands of people, and impacting millions…

Or leading authentically by prioritizing the lifestyle you want to live, managing yourself, your business, and no one else – while bringing in an overflow, an abundance, a surplus of cash.

Isn’t that why you started your company in the first place? 

To cultivate your own vision for the work you want to do and the life you want to live? 

To learn, strive, grow, and succeed on your own terms?

Then it’s time to stop following someone else’s template to their definition of success.


Streamline Your Success

If you want to grow exponentially, you need to create the capacity to sustain that expansion. Start by conducting a comprehensive audit of your operations to identify inefficiencies. 

Capitalize on the opportunity to optimize your operations by asking your team where they’re getting bogged down in redundant workflows, what opportunities and inspiration they see in your next steps, and what solutions they’d implement. 

Leverage the data and feedback you’ve collected to strategically streamline your operations by updating processes, eliminating bottlenecks, and embracing automation. 

Not only will you simplify success, but you’ll also create time and space for more creativity, innovation, and intentional action that will create new opportunities to grow your company.

Because that’s where you need to be.


Think Differently, Grow Fearlessly

Innovative solutions and unexpected opportunities are born when you’re willing to experiment with possibilities and ask new questions. Escape the confines of conventional thinking and embrace a fearlessly curious mindset. 

Challenge the status quo. Identify one area where you can elevate standards or challenge traditional practices in your industry. 

What sets you apart also makes you stand out. Craft a compelling value proposition highlighting your company’s unique take and why it matters. Cultivate your competitive edge and grow beyond expectations.


Forge Strategic Partnerships

Collaboration is a powerful growth accelerator. Intentionally seek strategic partnerships with businesses and industry leaders whose strengths are aligned with your objectives, vision, and values. 

Make a personal practice of nurturing mutually beneficial relationships that foster connections, create opportunities, and amplify the impact you’re making in the world (and on your bottom line). Reach out to potential power partners with a clear value proposition and explore opportunities for collaboration, like joint marketing initiatives or product integration.

As you expand your network by cultivating meaningful partnerships, you unlock new pathways to achieve your goals and bring your definition of success to life.


Commit to Continuous Improvement

Get curious and pursue it with a passion. Stay informed about industry trends, customer preferences, and technological developments. 

Encourage innovation within your organization by allocating resources for team development, experimentation, and new initiatives. 

Play with possibility by creating dedicated time for brainstorming sessions and collaborative conversations. 

By nurturing a culture of trust and creativity where it’s safe to share ideas and think outside the box, you’ll unleash unexpected opportunities for growth and development.


Succeed Beyond the Scale

Now that you have the roadmap to unleash your company’s full potential, it’s time to apply these insights and take boldly decisive action to grow your company and bring your vision to life. 

Success doesn’t happen overnight, but you’re no stranger to the power of determination, strategic thinking, and intentional action. And with the right guidance, you’ll be well on your way to redefining success and the role of CEO of your company to fit you on your own terms.

As a high-impact business strategist, international speaker, and serial entrepreneur, I’ve been building businesses and mentoring industry leaders for more than four decades. 

With hundreds of clients ranging from small business owners and C-Suite Executives to Fortune 500 companies, I’ve cultivated a unique context for understanding what businesses and business owners need to thrive in the long run. 

I created my flagship program, Catapult Immersion, to help established, successful business owners challenge the status quo, innovate new opportunities, and create a prosperous business that fulfills you on every level.

Because I’m never interested in fitting you and your business into some cookie-cutter template.  My goal for each and every one of my clients is to innovate the solutions that set you up to succeed according to your vision, your values, your needs, and your desires.

I blend experience, expertise, and irreverence for the rules to empower ambitious, successful business owners like you to fully own and embody your definition of success for yourself and your company. 

Because the support that will genuinely challenge your preconceived notions, elevate your vision, and forge the path to making it your new reality needs to be tailored to meet your personal priorities. 

𝘈𝘯𝘥 𝘵𝘩𝘢𝘵’𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘊𝘢𝘵𝘢𝘱𝘶𝘭𝘵 𝘐𝘮𝘮𝘦𝘳𝘴𝘪𝘰𝘯 𝘪𝘴 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘥𝘰.

87% 𝘰𝘧 𝘮𝘺 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘥𝘰𝘶𝘣𝘭𝘦 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘸𝘪𝘵𝘩𝘪𝘯 𝘢 𝘺𝘦𝘢𝘳 𝘰𝘧 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘮𝘦.

92% 𝘤𝘭𝘰𝘤𝘬 33% 𝘧𝘦𝘸𝘦𝘳 𝘩𝘰𝘶𝘳𝘴 𝘢𝘵 𝘸𝘰𝘳𝘬 𝘣𝘺 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 𝘰𝘶𝘳 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵.

99% 𝘳𝘦𝘱𝘰𝘳𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘵𝘳𝘶𝘭𝘺 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘸𝘰𝘳𝘬-𝘭𝘪𝘧𝘦 𝘣𝘢𝘭𝘢𝘯𝘤𝘦.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗱𝗿𝗶𝘃𝗲𝗻 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗱𝗲𝗽𝘁𝗵 𝗮𝗻𝗱 𝗯𝗿𝗲𝗮𝗱𝘁𝗵 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆?

If you’re ready to begin a new chapter of transformative growth, send me a message and tell me what growing edges you want to stretch.  

We’ll chat about your business goals and vision, and if we both feel aligned for a powerful partnership, we can start challenging the status quo in just a few weeks.

dana corey signature

Like it? Share it!


Are You an Overloaded CEO?

Which of the 5 Swamped Business Owner Syndromes is keeping you overly busy, stressed, and exhausted?

Take this personalized assessment to find your strategic next steps.