You measure growth quarter over quarter, year over year, in revenue, profitability, and KPIs. You follow the numbers to inform your decisions and create strategies to achieve your goals.
The metrics might be your measure, but your “why” gives them meaning.
Where do you want to go next in your business?
Why?
What outcomes do you expect as a result of achieving those goals?
Why are those outcomes important?
What will those accomplishments enable you to be or do or have?
Why does that matter to you?
Excavating the aspirations and expectations behind your goals offers insight that aligns your growth with your values and inspires you to keep moving forward.
Building Benchmarks with the Roots of Your Why
When you’ve spent years building your company, leveling up your operations and offerings alongside your personal and professional growth, you lose perspective of how far you’ve already come.
Because in the midst of figuring out the “what?” and “how?” of achieving your goals for your business, it’s easy to lose sight of the “why?” behind it all.
“What” and “how” drive the action that creates results, moving the dial and building momentum, offering measurable metrics and the promise of progress.
Your “why” gives your plan a purpose and aligns your actions with your vision. It brings clarity and direction to the goals you’re setting, empowering you to invest in growing your business with intention.
This is why taking time to reflect and root yourself in the why behind your business is a fundamental practice for high-performing business leaders.
⇒ Why did you start your business? What circumstances, possibilities, or values put you on this path?
⇒ Why this company?
⇒ Why now?
Be honest with yourself and get specific. Dig into the why behind the why. The more authentic you are in answering these questions, the more clarity and alignment you’ll bring to the next chapter of your success story.
Asking Why to Fuel What’s Next
We often ask why something did or didn’t work at the end of a project, but then it’s too late to apply the data and understanding you’ve gained from that process to achieve or surpass your initial objectives.
As a high-achiever, you are constantly learning and applying those lessons to grow and improve, and you know that the timing of “AHA! Moment” can change everything.
When you practice asking “why?” throughout the planning and implementation process, you gain access to more information and cultivate an active understanding in the moment, fostering agility and innovation that creates opportunities for growth and development.
- How do you want the next stage of building your business to feel? Why is this important to you?
- Where are you investing time, money, and labor? Why are these your priorities?
- What strategies are you implementing to achieve your goals? Why?
- What steps have you chosen not to take? Why not?
- What tools, resources, or additional support do you need to execute your plan? Why are they necessary?
- What milestones are you using to mark your progress? Why are they valuable?
- How will you measure success? Why is this measure significant?
Are You Asking the Right Questions?
“What” and “how” are critical elements of any business strategy.
But “why” creates the foundation of clarity and alignment that integrates your company mission, the lessons you’ve learned, the goals you’ve set, and the business you’re building with the work you really want to do and the life you truly want to live.
Asking “why?” every step of the way positions you to be more intentional about the decisions and investments you make in your business – and it just might illuminate the “what” and “how” along the way.
What comes next for your business?
How are you investing in growing and developing your company?
Why?
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