Insights from Dana
Put A Bow On It

You want freedom, flexibility, and fun in your life and business. (Who doesn’t?)

That is why I spent the last several weeks going into detail on the Five Foundations:

1) Clarify Your Vision.
2) Create Your Plan.
3) Shift Your Perspective.
4) Up-Level Your Skills.
5) Set Your Accountability.

While the foundation doesn’t seem as sexy as the paint, carpet and décor…

The stability, safety and soundness that come with a good foundation should be as sexy as…well…use your imagination.

Whatever gets your motor running – picture that when you think of the Five Foundations.

You may be wondering why I’m so passionate about this.

Not to brag (well…maybe a little), but my life is pretty darn fabulous.

I help my clients make more money than they ever believed was possible while they spend more time doing things they love with the people that matter most to them. (Hell yeah!)

I travel the world to speak and for fun.

Last year I visited Ireland, Canada, New York, Alaska, Mexico, and Morocco. (Woot!)

My life is full of incredible adventures with my husband and kids.

What’s not to love?

Sadly, my business and life weren’t always this way.

I became an entrepreneur because I never wanted to work for anyone ever again.

But soon I found I was working so much I didn’t have time for anything else.

Not my husband, not my kids – and especially not for me.

I felt like a hamster on a wheel.

I was busting ass – doing it all and collapsing into bed just to get up and do it again the next day.

Sure, I was making money, but at a tremendous cost.

My marriage was strained, my body was rebelling, and my business would die if I didn’t keep feeding it all my energy.

And then I hit my head in a bicycle accident: nine months of severe vertigo.

I couldn’t make it from my bed to the bathroom without holding onto the wall.

A few months later I was diagnosed with rheumatoid arthritis.

And unbelievably, that diagnosis led to discovering I had melanoma.

Think my body was trying to tell me something?

I was forced to slow down.

I did a lot of reflecting.

I knew if I got better…

I’d go back to running a business (I had promised myself I’d never work for anyone else).

I swore that if I recovered…

I’d strategically and intentionally build a business that supported my life (and that business would be based on my heart and my values).

Today, I am 100% better.

Cancer free for 11 years, RA symptoms in remission, and body in pretty good shape.

I’m making lots more money while working with fewer clients with the freedom and fun I dreamt of.

And, as I’m sure you’ve guessed by now…I have done it through my Five Foundations.

I use them to teach my clients how to escape the vicious cycle too.

The foundations are part of everything I do (which is why they are called “foundations”).

This is what I’m on this earth to do – and I love every damn minute of it.

Until then…stay passionate!


P.S. You may notice the foundations popping up on the blog – and that is intentional! If they are foundations, they need to be woven into everything. If you spot one, mention it in the comments of that post!

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