9 out of 10 times you hear the word “delegation” in the business world, it’s followed by the well-intentioned advice to delegate everything outside your “zone of genius”.

Are you overlooking one of your company’s greatest organic assets? When it comes to honing your offerings, driving sales, and enhancing client retention, far too many business leaders are leaving a treasure trove of value market data untapped.

Unexpected obstacles are a given in business. That’s why strategic business owners and industry leaders make a point of exploring potential setbacks and how to solve them before launching any major projects or new offerings.