With the national unemployment rate at 3.8%, business owners who are looking to grow their team need to be savvy to more than just the needs of their company.

Even the language you use in job ads and interviews needs to be considered from a legal perspective, and you need to understand the rules, regulations, and liabilities involved. But the employment relationship goes far beyond the legalities, technicalities, and practical steps of the hiring process.

There are so many restrictions and regulations to navigate as a business owner. On top of that, today’s workforce is looking for more than just a paycheck they can truly live on, they’re looking for opportunities to grow personally and professionally, to make an impact with their work, and to be recognized for it.

Hiring used to be kind of like being a Dragon on the Dragon’s Den.

Potential candidates came to wow you, determined to convince you that they were the right one for the job. You just had to decide who you wanted to invest in.

Now the tables have turned.

You can’t just post a job ad on Indeed and expect qualified candidates to come flooding in.